In this riff, I share my thoughts on how the definition of what is “essential” under current government mandates to ‘stay at home’ is a little suspect.

I give some ideas on how businesses can STAY connected with their customers in this time of social distancing.

HINT: It’s email

BE A REAL HUMAN BEING, because in business it is ESSENTIAL.

And finally, remember what is actually essential: KNOW what is actually essential for you and DOUBLE DOWN ON IT.

DOUBLE DOWN ON WHAT YOU HAVE THAT MATTERS.