One Goal – One Measurable

This week I am wrapping up The Bootstrapper’s Email Marketing Success System, my new digital course designed to help small businesses use the tools to create a sustainable revenue stream driven by email. I’m so excited for the results, so honored to have had the opportunity to guide the students through the process, and so excited to do it all again in a while.

Every week I do a live Q&A session with my students to answer their questions about the module we just delivered. And I’ll admit, I got a little heated on a topic very near and dear to my heart.

DESIGNING AROUND OUTCOMES.

I have a philosophy when it comes to marketing messages that amounts to this:
one goal. one measurable.

In this episode, I’m going to break this philosophy down for you and share how this applies in business and marketing as well as how it applies in LIFE.

THE CHALLENGE

Of course none of this works if you don’t apply it. So, this week I want you to start thinking about that social media post, that new product launch, heck that interaction with a teammate, through the “One Goal – One Measurable” lense.

But more importantly, I want you to COMMIT to applying this philosophy in your personal life THIS WEEK. Try it and see what you can accomplish when you design your interactions, the way you show up, around your desired outcome.