When you set an impossible goal, the first thing your brain will do is present you with a million objections and obstacles that stand in your way. These obstacles generally fall into three main buckets. And most people will either view these obstacles as excuses, or they’ll view them as to-dos. In this episode I

School of Maddox is BACK, and you’re going to want to listen to the end because this one is powerful. You’ll hear about my near-perfect day …you’ll learn what a jukebox musical is And, you’ll be regaled with a heroic tale and poignant, powerful reminders to live more authentically and to take more brave and

This year, I’m systemizing my goal achievement to make it inevitable. In this episode you’ll learn exactly what that means, and receive your invitation to join me on a year-long journey towards achieving something impossible. If you decide to join me, please comment and let me know! I’d be honored to have a few fellow

Almost two years later, the podcast is back! I’m taking imperfect but MASSIVE action and just making things happen right now, and that includes bringing back regular weekly episodes of The Work Hard Mom Harder podcast to share my progress towards an impossible goal. More on that to come, but for now, enjoy the return.

This one’s probably not what you expect from Erica. Not a cheerleading session. Not a “you can do it, get after it, crush your goals” kind of episode. Because right now, that kind of episode simply wouldn’t be honest for me. I’m having to SAY NO to a lot more than I ever have. And

This year, Hudson would have been 10. July is the month we celebrate her life and give back to an important organization, and today’s episode outlines some of the ways you can get involved if you’d like to. But if you’re new to the podcast, or new to our story, perhaps today’s most important lesson

What a crazy ride these past four years have been. I’d love to hear from you after you listen to this week’s episode: Have you started a business, a side hustle, a non-profit, a book club, a Bunko group? What lessons have you learned along the way? I’d love to hear your feedback, so leave

Marlowe is a three-nager and it isn’t cool. Preschool dropoff has been a total nightmare, and I’ve tried everything – treats, dance parties, and bribes of all kinds – to make it less of a trainwreck. This week, I’ve finally got some traction. What worked? Setting super clear expectations ALL MORNING LONG. And then, dropping

The takeaways (if you don’t have 10 minutes for a listen): Leave any room better than you found it. Look for rooms full of people who will inspire you to dig deeper.

Take a listen, then let me know in the comments which of the four ideas I’ve shared for growing your list (aka your LEVERAGE) you’re most excited to try. Newsletter find-and-replace ADD one new opt-in form to your digital footprint Design how you’ll grow your email list from in-person touchpoints Incorporate a Growth Loop!