Two weeks ago, the diaper fairy came for Archer. It happened suddenly – in the middle of nap time in fact. The diaper fairy came while Archer took her Saturday afternoon nap, and she left with all of Archer’s daytime diapers. The time had come to end our diaper era, and I spent the next

This week, I created a new position in my company and hired a candidate for the role. They’re on a 90 day probation, and if they don’t perform, I’ll have to fire myself. The position is the Chief Hype Officer at Email Mavens. The candidate is me. At Email Mavens, we have a process called

*** Read this. Spend time journaling on the prompts. Listen to this on repeat if you need a pep talk. It’s all my ramblings from a very emotional Mother’s Day and I hope that some of it brings you clarity and inspiration, hope and a feeling of being seen.*** You are kicking so much ass. 

This week’s episode is quick, funny, and thought provoking. Do you want to be rich? Why, or why not?What do you think your answer to that question says about you?What does ‘being rich’ mean to you? I’m just as interested in YOUR money thoughts as I am about my kids’s money thoughts, so drop ’em

This is a quick update post to share how things are going with giving myself boundaries these days. Listen to the end for a super simple but powerful journaling exercise to help you get a quick burst of motivation for the next phase of your pursuit of the impossible.

It has been far too long since you got an Erica Riff’s episode, so here’s the first of Season 2 and the first of 2024. These are uncut, unedited, no holds barred and no outline created. They’re usually inspired by something that has me fired up, so you get a ton of motivation and the

Recently I had a gut punch realization: that I’m winning, and I’m missing it. I’m committed to claiming a new thought: I am living my best life now. This episode shares the backstory and how I’m incorporating the idea that I can be living my best life right now into my every day life!

Traveling across 6 states gives a girl some time to think.  We just returned from a week-long vacation and you better believe I’m back with lots of inspiration and lessons from the trip. These lessons are about to be applied in my business in a big way, and you’re welcome to borrow any of them

I listened to a GREAT podcast the other day, the Ecommerce Badassery podcast with Jessica Totillo Coster. She talked about having a boring business.  I love a shiny object and I LOVE chasing new things in the pursuit of my dreams. The appeal of something new is nearly irresistible. But in that podcast Jessica was

I’ve already shared my impossible goal for 2024, and I am working VERY hard on it. And that’s the problem.  The whole idea behind an impossible goal is to stretch yourself, sure. Bu the way I wrote my impossible goal was DESIGNED TO make it so that I woudn’t burn myself out in the process.